Jim Fisher is an enterprising senior marketing executive with a record of designing innovative programs that result in significant revenue growth and a strong market presence. By leveraging his expertise in brand positioning, business planning, advertising, pricing, promotions, and public relations, he works to create a Total Customer Experience driven by fully integrated strategies and programs. The process forges an emotional link between the brand, company team, and the customer to drive sustainable sales and profits.
Early in his professional career, Jim quickly rose to Vice President, Management Supervisor at worldwide advertising agencies (Young & Rubicam, Ogilvy & Mather, and DDB). He developed marketing strategies, increased brand recognition, and rolled out new products for packaged goods clients Campbell's, Del Monte, General Mills, and S.C. Johnson as well as McDonald's restaurants. These accomplishments attracted the attention of Pizza Hut where, as Senior Director, he helped lead a major brand's repositioning as well as new product launches with multi-pronged marketing programs backed by award-winning advertising.
Jim went on to build marketing teams at turnaround and regional restaurant chains before becoming Cracker Barrels Old Country Store's first Marketing Vice President. He and his team, launched the first loyalty program, consumer-focused website, and national event (NASCAR) in support of the company's expansion, helping to push sales from $750 million to $1.3 billion in three years.
He served as Au Bon Pain bakery cafe chain's Senior Vice President of Marketing with operational control over the $10 million catering business. As part of the $225 million dollar chain's successful turnaround, he helped design a new brand position, personality, and menu-focused cafe events while strategically driving pricing and profitability. The marketing-led hospitality program enhanced the overall customer experience by close to 100% and contributed to 47% same-store sales growth over five years.
Jim's significant expertise and ability to work directly and collaboratively with operations and management teams led him to develop his own consulting firm with Ahold (Stop and Shop), Unos Chicago Grill, and the Massachusetts Hospital Association as clients. Additional consulting clients include Smith & Wollensky's, NICA Professional Services, Not Your Average Joe's, Regina's Pizzeria, Pejamajo's Crepe Cafes (start-up), and the Marketing Executives Networking Group.
He received his BA in Economics from Yale University and his MBA from the University of Chicago Booth School of Business (Marketing and International Finance). He serves on the Amsterdam-based UTZ Certified/Good Inside Foundation for sustainable agriculture (coffee, tea, cocoa), the Massachusetts 9/11 Fund (Executive Committee, Strategy Committee Chair), the Booth School Boston Alumni Club (President and leader of the Entrepreneurs Advisory Group), and the Yale Club of Boston. He has been elected to the National Association of Yale Alumni.
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